When you’re a football coach on the biggest day of the year, it’s safe to say there’s a lot on your mind. So, what makes these guys tick? And what exactly are they saying when they hold up those play sheets in front of their mouths? We may never know, but that shouldn’t stop us from at least having a guess. In these super bite-sized social videos, Sixt Rent a Car takes a stab at adding in some probable dialogue to these secret conversations. Whether it’s coaching wisdom, motivational speeches, or just some old-fashioned rental car strategy, when it comes to winning the big game, these guys leave it all on the field.
Together with creative agency SuperHeroes New York, Sixt Rent a Car has created a frenzy of themed micro content featuring opposing football team coaches covertly communicating behind their playsheets, with an irreverent and fun concept that plays around the bad lip-reading trend. The resulting concept comes in the form of 8 snack-sized content pieces that pay tribute to the annual culmination of America’s favorite sport.
“With every brand shouting for attention for the big game, our strategy was to create lots of short playful content for our social channels that delivered quick and easy payoffs about Sixt Rent a Car’s premium cars and affordable prices,” said Maarten Ordelman, Head of Marketing of Sixt USA.
Although the jury is still out, some say they bear a curious resemblance to the two big game’s finalists coaches. But for legal reasons, we’ll just say that’s just crazy speculation. Sixt USA will use these short videos and gifs to create an all out blitz across social channels leading up to the big game, culminating with reactive content to be shared during the game itself.