The US travel landscape is undergoing a shift that is reshaping the industry altogether. Forget overrated tourist traps; today’s travelers seek deeper, more meaningful experiences. Think authentic connections with locals and unique journeys that leave a lasting impact. It’s about traveling with intention and making memories that resonate long after the trip ends. Here, we’ll explore the key travel trends that have shaped the American road trip in 2025 to inspire your next adventure. From the rise of “cool-cationing” to escape the heat and “passion-tripping” to build a trip around a specific interest, to the practicalities of traveling with pets or planning a digital detox vacation, we uncover the motivations of the modern traveler.
What is the New American Road Trip?
The American road trip is entering a new era, reflecting one of the biggest travel industry trends of the moment. In 2025, it’s no longer about the classic “see it all” approach; it’s about embarking on journeys that are intentional, personal, and filled with enriching experiences. The new American road trip encourages travelers to slow down, savor each stop, and venture off the beaten track. Essentially, the classic road trip remains supreme, but a desire for deeper connections with places and people is reshaping it.
The Modern Traveler’s Mindset: Intentional & Experiential
Before we look at the specifics of where and how Americans are traveling, it’s worth asking why this shift in the modern traveler’s mindset is happening.
Digital Detox and Off-Grid Destinations
The Enduring Allure of the Domestic US Road Trip
Cool-cationing: Beating the Heat
Beyond the Big Cities: The Charm of Secondary Destinations
“Passion-Tripping”: Traveling with Purpose
Culinary Travel: Beyond the Restaurant
The Rise of Solo Travel for Women
The Power of Pet-Friendly Travel
The Great American Splurge
According to US tourism statistics, Americans’ travel motivations vary across generations. While millennials prioritize seeing family and friends, something which was prevented during COVID-19, Gen Z want to make up for lost time by experiencing unique trips which are unheard of, and also, sustainability is becoming increasingly important. As they move towards becoming a key market segment, Gen Z is actively redefining what it means to travel.
The modern American traveler is savvy, adventurous, and value-conscious. Driven by a desire for unique experiences, they’re eager to explore, but they’re also smart about spending. Increasingly, travelers in the US are willing to splurge on unforgettable moments like dining at a world-class restaurant or booking a VIP experience at a concert, but they balance these expenditures with free or low-cost activities such as exploring local parks or visiting museums to maximize the value of their trip.Another way travelers are maximizing value is by spending time researching transportation, accommodation, and activities, comparing prices, and taking advantage of promotions. Renting a premium, reliable, fuel-efficient SIXT vehicle is a great way to save money on transportation, freeing up funds for experiences at the final destination. What’s more, SIXT’s loyalty program offers exclusive benefits like discounted rentals, free additional driver, and free car upgrades for loyal customers.
Digital Detox and Off-Grid Destinations
Modern travelers are actively seeking opportunities to disconnect from technology and reconnect with nature. This desire is driving a surge in popularity for remote, off-grid destinations from secluded mountain cabins and eco-lodges to hiking and camping expeditions where travelers can unplug, unwind, and immerse themselves in the natural world.
According to Forbes’ 2025 Travel Trends Report, the demand for off-the-beaten-track journeys and digital detox retreats is expected to continue rising. Beyond the traditional vacation of sightseeing and shopping, travelers are pursuing transformative experiences that promote mindfulness, self-reflection, and a deeper connection with the environment. By seeking out remote, off-grid destinations, travelers can find a sense of peace, tranquility, and rejuvenation.
However, venturing into remote off-grid locations requires careful planning and preparation. One of the most important considerations is transportation. Navigating rugged terrain demands a reliable and capable vehicle, making a SIXT SUV an ideal choice for digital detox travelers. These vehicles are specifically designed to handle challenging conditions, providing the necessary traction to reach even the most secluded destinations.
Top tip: book a GPS for your SIXT rental car, and you won’t have to worry about getting lost on your digital detox vacation. Simply select “GPS Guaranteed” after choosing your vehicle, and the price will be automatically updated.
Redefining the Itinerary: Where & How We Go
Here, we’ll explore new travel trends and the evolution of the classic road trip, from short breaks and new destinations to climate-conscious choices.
The Enduring Allure of the Domestic US Road Trip
The open road, the wind in your hair, and the promise of adventure around every bend – the American road trip holds a timeless appeal that continues to captivate all ages. A report from Vacasa found that 74% of American travelers will embark on a road trip in 2025. While air travel is certainly going nowhere, a combination of factors, economic and otherwise, is making road trips even more popular with travelers.
The best road trip ideas include journeying through some of America’s most stunning national parks, from the Grand Canyon and Yosemite to Yellowstone and Zion. For this adventure, renting a spacious 4×4 offers ample space for camping gear and hiking equipment, as well as the resilience needed to tackle unpaved roads and challenging terrain. Others may prefer to cruise along the coast, taking in some of the most scenic routes in the world. A practical economy or compact car, or a stylish convertible, is the perfect match for a journey of this sort.With a car, you can pack everything you need without worrying about baggage fees or weight restrictions. You can bring your favorite snacks, drinks, and entertainment, ensuring a comfortable and personalized travel experience wherever your road trip destination. Whether you need an economy or compact car, a convertible, an SUV, or a luxury model, you can be sure to find a fitting vehicle for your road trip in SIXT’s diverse fleet.
The “Micro-Trip” Revolution
Time is precious, and travelers are maximizing their downtime with the rise of the “micro-trip”. These short getaways, typically more than 100 miles from home and lasting 2-4 days, offer a refreshing escape without requiring extensive planning or a huge chunk of vacation time. According to Allianz Partners Summer 2025 Vacation Confidence Index, almost three-quarters of Americans (73%) will take a micro-cation of 4 nights or less this year, and one-to-two-night trips are most common (34%). This is an especially ideal option for those in major cities who need a quick reset, offering a practical solution for Americans navigating a desire for meaningful breaks without the commitment of a week-long vacation.
People don’t always want to wait for one long holiday recharge, and not everyone can take time off work. The “micro-trip” travel trend allows Americans to travel more often and to more places without breaking the bank. They’re short enough to squeeze between work deadlines, spontaneous enough to be booked midweek, and refreshing enough to feel like a genuine break from the everyday. They also allow people to make the most of their paid leave, especially when planned around weekends.
Destinations like Lake George and Cape May are seeing demand from cities within driving distance, like New York, while some of the best weekend getaways in Chicago include Starved Rock State Park, and for those in Los Angeles, a road trip to Laguna Beach offers a seaside escape away from the city. Whether it’s a long weekend getaway out of the city or an experience within travelers’ own states, SIXT makes micro-trips easy and affordable with convenient short-term rentals. With SIXT’s wide selection of vehicles and flexible renting options, your next getaway is just a booking away.
Cool-cationing: Beating the Heat
When you think of the traditional summer holiday, the first things that come to mind are sun, sea, and sand. Yet, US travel trends suggest that many tourists are now looking for cooler holiday spots in 2025. The “cool-cationing” trend involves seeking out moderate weather for getaways and summer travel. Some people say climate change is the reason, but the popularity of warmer destinations is also likely playing a role in this.
If you’re dreaming of a cool summer weather vacation without leaving the country, there’s a destination that’s perfect for you. In New England, the Atlantic Ocean and northern latitudes make for milder summers throughout much of the region. In the Midwest, the Great Lakes and continental polar air masses keep the northern states of Wisconsin and Michigan cool during the summer, making them perfect vacation spots. The Pacific Northwest and Northern California are ideal for visitors seeking cooler summer temperatures, thanks to the moderating effects of the Pacific Ocean.
Whether it’s a mountain getaway, a visit to New England’s cities and towns, or a journey down the seaside on either coast, navigating varied terrain demands a reliable and capable vehicle. For a mountain adventure, renting an SUV is an ideal choice, or for scenic coastal drives, why not consider renting a spacious station wagon? Our diverse selection ensures a comfortable ride for any occasion.
Beyond the Big Cities: The Charm of Secondary Destinations
In 2025, many Americans are seeking small-town escapes that offer unique attractions, a relaxed pace, and better value. This latest travel industry trend has travelers ditching busy, overpriced cities for quaint, quiet, small towns that feel like stepping into a storybook. Think cobblestone streets, vintage bookstores, and welcoming diners. It’s all about going at a leisurely pace, living like locals, and taking time to take in the surroundings.
So, why are US travelers looking beyond the big cities? Well, several reasons! The major benefit here is that it allows travelers to get away from the crowds. With fewer crowds, travelers find it’s easier to build more meaningful connections with a destination and the people there. Smaller towns offer a slower way of life and no packed itineraries. What’s more, money tends to stretch farther in small towns, meaning more cash for activities during your visit.
To inspire your next adventure, here’s a look at 20 hidden gems across the 50 states:
- Arkansas – Eureka Springs
- California – Carpinteria
- Florida – Cedar Key
- Georgia – Dahlonega
- Idaho – Sandpoint
- Louisiana – Natchitoches
- Maine – Portland
- Maryland – St. Michaels
- Michigan – Grand Rapids
- Montana – Whitefish
- Nevada – Virginia City
- New Jersey – Cape May
- New Mexico – Albuquerque
- North Carolina – Boone
- Oregon – Hood River
- Rhode Island – Newport
- South Dakota – Rapid City
- Utah – Salt Lake City
- Washington – Port Townsend
- Wyoming – Jackson Hole
Passion-Led Journeys: Travel with Purpose
For those dreaming of combining their interests with travel, let’s take a closer look at ‘passion-led journeys’.
“Passion-Tripping”: Traveling with Purpose
With the rise of experiential culture, travel is evolving beyond just sightseeing. Road trip itineraries are increasingly built around specific interests, transforming journeys into adventures fueled by passion. Whether it’s taking trips around concerts and music festivals, attending a major sporting event, or indulging in a niche hobby, these passion-led journeys are becoming a popular way to explore the world.
Imagine a route that winds through iconic musical hotspots from the birthplace of jazz in New Orleans to the home of country music in Nashville. Along the way, travelers can experience live performances, explore local music scenes, and connect with the cultural heritage that shaped their favourite genres. Or for sports fans, a major league road trip offers the thrill of experiencing live games in different stadiums across the country. Beyond the games, the trip could include visits to sports museums and iconic landmarks.
Passion-led road trips are about more than just reaching a destination; they’re about embracing the journey and creating memories to last a lifetime. With a SIXT rental car, you can customize your road trip itinerary and explore each destination at your own pace. Whether it’s sampling local cuisine, attending a concert, visiting local landmarks, or simply soaking in the atmosphere, the possibilities are endless. So buckle up and hit the road towards your next great adventure!
Culinary Travel: Beyond the Restaurant
In 2025, culinary travel has evolved far beyond just restaurant hopping. Today’s food enthusiasts seek immersive experiences that connect them to the origins of the food they eat. From hands-on cooking classes to farm tours and foraging workshops, culinary travelers want to understand the story behind their food. For those eager to embark on a gastronomic adventure, a “Taste of America” road trip offers the perfect blend of exploration and indulgence.
This type of road trip is designed for food enthusiasts to experience regional specialties, from the spicy Cajun cuisine of Louisiana to the hearty barbecue of Texas and the fresh seafood of New England. Planning a culinary road trip involves mapping out key destinations known for their food cultures and researching local eateries, farmers’ markets, and food festivals to ensure a rich and varied tasting experience.
Many of America’s most authentic culinary experiences are found off the beaten path, in rural areas and small towns that are best accessed by car. A SIXT rental car provides the freedom to customize your itinerary, explore at your own pace, and discover hidden gems that you might otherwise miss. With a SIXT rental car, you can venture beyond the main tourist areas, explore hidden wineries, visit farmers’ markets, and even take part in cooking classes that highlight the region’s unique flavors.
The People We Travel With (or Without)
Whether you choose to travel solo or with travel companions, here we dive into tourism trends in who Americans are traveling with (or without).
The Rise of Solo Travel for Women
Driven by better connectivity, inspiration from social media, and an increase in safe spaces for women, a growing number of women are embarking on solo journeys. Whether you’re an experienced adventurer or a first-time solo traveler, the US offers a wealth of opportunities to create a trip of a lifetime.
Safety is paramount for any solo traveler, and women, in particular, prioritize destinations known for their low crime rates, welcoming atmosphere, and well-established tourism infrastructure. When planning a solo trip, it’s essential to research your chosen destination, share your itinerary with friends and family, and stay in regular contact throughout your journey. By taking these precautions, you can minimize potential challenges and focus on enjoying your solo adventure.
For solo travelers who prefer the freedom and flexibility of driving, choosing a reliable and easy-to-handle car is essential. Several models stand out in the SIXT fleet for their safety features, fuel efficiency, and user-friendly design, including our Economy and compact models.
The Power of Pet-Friendly Travel
Now, more than ever, pets are seen as key family members, a trend that is significantly shaping how we travel. No longer content with leaving our furry companions behind and with the steep cost of pet sitters, travelers are seeking out destinations and accommodations that welcome pets with open arms. This surge in demand has fueled a rise in pet-friendly options across the US, transforming the travel landscape to better cater to those who consider their pets travel buddies.
Planning a road trip with a pet requires careful consideration, and the aspect of safe transportation should be addressed. Here are some helpful tips to keep your pet safe on a road trip:
- Restrain your pet properly – it is essential to secure your pet, either in a carrier or with a pet seat belt, to prevent them from becoming a distraction or, worse, getting injured in case of sudden stops or accidents.
- Take regular driving breaks – stop every couple of hours to allow your pet to stretch their legs, relieve themselves, and have a drink of water.
- Never leave your pet unattended in a parked car – leaving your pet unattended in a parked car can be critical, especially during hot weather, as temperatures inside can quickly soar to dangerous levels.
With careful planning and consideration, traveling with your pet can be a rewarding experience. SIXT is a pet-friendly car rental company, and a SIXT SUV provides the necessary space for comfortable pet carriers or travel crates, ensuring your pet’s safety and comfort during the journey.
Ready to create your own unforgettable US road trip?
SIXT offers a range of vehicles to suit any adventure. Whether you’re escaping the city on a long weekend getaway or planning a journey around a specific interest or hobby, make your road trip one to remember with a SIXT car rental.
