Ride in Style. Experience the Top Fashion Editor Treatment.
With everyone’s favorite iconic fashion editor set to light up the big screen next year, luxury takes center stage, and who better than you to step into those shoes? With SIXT ride, this exclusive service lets you arrive in the same sleek luxury every icon would demand – effortlessly elegant and undeniably commanding.
From the moment your private chauffeur opens the door to the instant you glide through the city streets, you’ll be transported into a day where every glance turns heads and every entrance feels like a statement – because when you ride like a top fashion editor, simply ordinary won’t do. So, don’t settle for ordinary; have your assistant confirm your car in the booking form above today.
We also identified the most influential cities in Europe where fashion and culture set the tone, analyzing factors such as the number of fashion weeks, film festivals, 5-star hotels, Michelin-starred restaurants, and more in each city. In these cities, elegance isn’t reserved for special occasions, it’s everywhere you look.
Fashion Capitals, First-Class Rides.

Paris, Elegance in every turn

From the sweeping curves of the Seine to the dazzling lights of the Champs-Élysées, Paris was made to be admired from the plush comfort of a luxury chauffeured car. Step effortlessly from your car into a world of culture at the Louvre or Grand Palais, then back to the airport for your next flight to where business awaits.
According to our analysis, Paris is the most influential city when it comes to fashion and culture, and it’s easy to see why. Six times a year, the city sets the tone for global style with Paris Fashion Week, while art fairs like Art Basel keep creativity in constant motion. Beyond the runways and galleries, a stroll down one of the city’s 11 luxury shopping districts, such as Avenue Montaigne or Rue Saint-Honoré, feels like an event itself, with every storefront a stage for the latest couture looks.
As day turns to night, Paris transforms, with the gilded halls of the Opéra Garnier hosting timeless performances while the Atelier des Lumières immerses visitors in digital artistry. When it’s time to refuel, indulge at one of 134 Michelin-starred favorites like Le Gabriel or Guy Savoy, then unwind at one of the 122 five-star hotels dotted across the city, such as Ritz Paris – the perfect way to end a day experiencing life like an iconic fashion editor.
London, Timeless luxury in motion
Navigate London iconic streets with the confidence of a VIP. Whether you’re passing Big Ben on your way from a meeting downtown, heading to a soiree in Mayfair, or arriving at a fashion week show, every mile in London Town carries a touch of heritage and high style – and your chauffeured ride keeps you perfectly in step with your fast-paced life.
London’s creative energy is impossible to ignore. Three times a year, the city takes the global stage with London Fashion Week, while world-renowned institutions like Tate Modern and the Victoria and Albert Museum keep art and design at the forefront of daily life. If you decide to see a West End show, you’ll be treated to world-class theatre, while the Southbank Centre pushes creative boundaries with avant-garde performances and exhibitions.
Of course, style in London isn’t limited to the runway. Designer boutiques line five luxury shopping districts like Bond Street, offering a different kind of cultural experience – one where craftsmanship and exclusivity shine. After a day of exploring all the city has to offer, you can savor a meal at Michelin-starred favorites like Core by Clare Smyth or one of the other 80 options. You can then unwind in style at renowned five-star hotels like The Savoy, Claridge’s, or 180 other luxury hotel options. With a chauffeured car to carry you from one highlight to the next, you can move through the city with a sense of sophistication and flair.

Milan, Where fashion reigns supreme

In Milan, fashion isn’t just an industry, it’s a way of life. Cruise through the Quadrilatero della Moda – past centuries-old architecture and fashion-forward boutiques – before stepping out for a business lunch or front-row seat at a runway show. With your chauffeured ride, every move feels polished and effortless.
As the birthplace of some of the world’s most iconic fashion houses – such as Prada and Dolce & Gabbana – Milan radiates style at every corner. The city is home to four Fashion Weeks, and Milan Design Week draws innovators and visionaries from across the globe, while spaces like Fondazione Prada and the Triennale Design Museum keep creativity on constant display. Even the streets double as an open-air gallery, with the city’s five luxury shopping districts serving as must-see landmarks.
Between moments of discovering the city, you can pause for a meal at one of 22 Michelin-starred restaurants in the city, maybe Enrico Bartolini or Horto, then rest your head in style at Bulgari Hotel Milano – one of 29 5-star hotel options. With every corner of the city brimming with design, blending old and new world culture, experiencing Milan by chauffeured car makes living like a fashion insider unforgettable.
Europe's Most Influential Cities
| Rank | City | Country | *Fortune 500 Companies | Fashion weeks | Film Festivals | International Airports | 5-Star Hotels | High End/Luxury Shopping Districts | Michelin Restaurants (1-3 stars) |
|---|---|---|---|---|---|---|---|---|---|
1 | Paris | France | 10 | 6 | 77 | 2 | 122 | 11 | 134 |
2 | London | United Kingdom | 12 | 3 | 241 | 3 | 182 | 5 | 81 |
3 | Milan | Italy | 1 | 4 | 52 | 3 | 29 | 5 | 22 |
4 | Rome | Italy | 2 | 0 | 97 | 2 | 65 | 4 | 21 |
5 | Stockholm | Sweden | 0 | 3 | 14 | 2 | 12 | 2 | 13 |
6 | Madrid | Spain | 5 | 0 | 38 | 1 | 42 | 2 | 29 |
7 | Zurich | Switzerland | 6 | 0 | 10 | 1 | 12 | 4 | 18 |
8 | Munich | Germany | 5 | 0 | 10 | 1 | 16 | 4 | 17 |
9 | Berlin | Germany | 1 | 1 | 76 | 1 | 40 | 2 | 21 |
10 | Hamburg | Germany | 1 | 0 | 16 | 2 | 17 | 3 | 16 |
11 | Amsterdam | Netherlands | 4 | 0 | 24 | 1 | 29 | 1 | 30 |
12 | Copenhagen | Denmark | 1 | 2 | 12 | 1 | 12 | 2 | 20 |
13 | Barcelona | Spain | 0 | 0 | 45 | 1 | 47 | 1 | 31 |
14 | Lisbon | Portugal | 1 | 0 | 38 | 1 | 49 | 1 | 20 |
15 | Athens | Greece | 0 | 0 | 41 | 1 | 52 | 2 | 12 |
16 | Vienna | Austria | 1 | 0 | 24 | 1 | 24 | 3 | 14 |
17 | Bucharest | Romania | 0 | 0 | 22 | 2 | 12 | 2 | 0 |
18 | Warsaw | Poland | 0 | 0 | 22 | 2 | 17 | 1 | 3 |
19 | Glasgow | United Kingdom | 0 | 0 | 17 | 2 | 4 | 2 | 2 |
20 | Lyon | France | 0 | 0 | 9 | 2 | 7 | 0 | 16 |
21 | Prague | Czechia | 0 | 0 | 16 | 1 | 60 | 1 | 2 |
22 | Brussels | Belgium | 0 | 0 | 18 | 1 | 14 | 1 | 29 |
23 | Oslo | Norway | 0 | 1 | 8 | 1 | 6 | 1 | 11 |
24 | Manchester | United Kingdom | 0 | 0 | 20 | 1 | 7 | 3 | 2 |
25 | Budapest | Hungary | 0 | 0 | 16 | 1 | 24 | 1 | 7 |
26 | Dublin | Ireland | 2 | 0 | 16 | 1 | 11 | 0 | 6 |
27 | Naples | Italy | 0 | 0 | 34 | 1 | 5 | 0 | 22 |
28 | Porto | Portugal | 0 | 0 | 8 | 1 | 28 | 0 | 10 |
29 | Turin | Italy | 1 | 0 | 21 | 1 | 4 | 0 | 10 |
30 | Sofia | Bulgaria | 0 | 0 | 22 | 1 | 14 | 1 | 0 |
31 | Helsinki | Finland | 0 | 0 | 5 | 1 | 10 | 1 | 5 |
32 | Belgrade | Serbia | 0 | 0 | 32 | 1 | 9 | 0 | 1 |
33 | Marseille | France | 0 | 0 | 5 | 1 | 4 | 0 | 12 |
34 | Birmingham | United Kingdom | 0 | 0 | 12 | 1 | 4 | 0 | 6 |
35 | Minsk | Belarus | 0 | 0 | 11 | 1 | 0 | 0 | 0 |
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Terms and Conditions
Vehicle availability varies by city and booking date. Featured cars may differ from images shown. Service provided by SIXT ride and its partners, such as rates, policies, and cancellation terms, applies. This campaign is not affiliated with or endorsed by any film, studio, cast, and/or crew.
Methodology
To find the most influential European cities, we identified a list of the 35 most populous cities in Europe and the UK, with the exception of cities in Russia and Ukraine. We then analyzed the number of Fortune 500 companies headquartered, fashion weeks, film festivals, international airports, 5-star hotels, high-end & luxury shopping districts, and Michelin restaurants (1-3 stars) in each city. Data accurate as of September 3, 2025.
