Umeå has the biggest population in northern Sweden, and its fame and popularity has increased since it was chosen as the European City of Culture for 2014. Booking a car rental with SIXT makes it easy to discover the varied sights of Umeå and the nearby countryside and coast. The Museum of the Image, beside the Ume river in the city, stages many special exhibitions, featuring everything from paintings to graffiti and videos. If you take an hour's road trip from Umeå to Bjurholm, you can visit Europe's first elk farm, where children can get up close to the tame elks. It's also well worth driving to several sandy beaches near Umeå which are popular with swimmers, including Bettnesand and Norrmjöle. Shoppers will find that Umeå has several malls with easy parking, plus individual handicraft shops. Rent a car from SIXT, and set off on your Swedish journey!