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LOYALTY REWARDED.","image":"e6ef81b3-f070-4729-9da8-868feae7bd5b.png","subheadline":"You're ONE membership away from discounts and priority service.","ctaText":"Join for free","href":"#/?page=loyalty","shouldOpenInNewTab":false},{"headline":"SIXT Business","image":"81451aba-068f-4d67-984f-a215847520f9.jpg","subheadline":"Custom mobility solutions for all businesses.","ctaText":"Register now","href":"/business/?utm_campaign=US_US_btob_SF-PRODUCTPROMO-RT_ALL_GT_ENG&utm_content=MORE-SIXT&utm_term=stationfinder","shouldOpenInNewTab":false},{"headline":"SIXT+ Car Subscription","image":"9f9399ea-6ad4-4d9d-9b7f-101e23ce1c97.jpg","subheadline":"The better way of owning a car.","ctaText":"Learn more","href":"/plus/?promo_name=rent_sfp_referral_plus&promo_creative=more_sixt&promo_position=sixt.com","shouldOpenInNewTab":false},{"headline":"SIXT Share","image":"88421872-45ef-4b07-aa33-f901b604086e.png","subheadline":"On-the-go flexibility with premium car sharing.","ctaText":"Learn more","href":"/share/?promo_name=rent_sfp_referral_share&promo_creative=more_sixt&promo_position=sixt.com","shouldOpenInNewTab":false},{"headline":"SIXT Ride","image":"16780f8c-3337-4ffc-afd1-89866775e759.jpg","subheadline":"Sit back with your personal chauffeur.","ctaText":"Learn more","href":"/ride/?utm_source=rent_SFP_referral_ride&utm_medium=sixt_referral&utm_campaign=more_sixt&promo_name=rent_SFP_referral_ride&promo_creative=more_sixt&promo_position=sixt.com","shouldOpenInNewTab":false}]},"seoFooter":{"title":"Check out our nearby locations to Birmingham City Centre","text":"Check out one of our nearby branches to Birmingham City Centre where you’ll find the same great service and affordable rates.","contents":[{"label":"Nearby Branches","items":[{"text":"Birmingham Airport","title":"Birmingham Airport","target":"_self","isInternalLink":true,"url":"/car-rental/united-kingdom/birmingham/birmingham-airport/"},{"text":"Birmingham New Street Station","title":"Birmingham New Street Station","target":"_self","isInternalLink":true,"url":"/car-rental/united-kingdom/birmingham/birmingham-new-street-station/"}]}]},"breadcrumbs":{"label":"Breadcrumb","breadcrumbs":[{"text":"SIXT","href":"/"},{"text":"Car rental","href":"/car-rental/"},{"text":"United Kingdom","href":"/car-rental/united-kingdom/"},{"text":"Birmingham","href":"/car-rental/united-kingdom/birmingham/"},{"text":"Birmingham City Centre","href":"/car-rental/united-kingdom/birmingham/birmingham-city-centre/"}]},"fleetSlider":{"heading":"Our most popular rental cars in Birmingham City Centre","items":[{"heading":"VW T-Cross","subheading":"or similar | SUV","cta":"Book Now","href":"/betafunnel/#/offerlist?ctyp=suv&uci=7410&uda=20260417&rda=20260421","sources":[{"width":1050,"src":"/fileadmin2/files/global/sideview/user_upload/fleet/png/1050x600/vw-t-cross-5d-suv-white-2024.png"}]},{"heading":"Skoda Fabia","subheading":"or similar | Sedan","cta":"Book Now","href":"/betafunnel/#/offerlist?ctyp=sedan&uci=7410&uda=20260417&rda=20260421","sources":[{"width":1050,"src":"/fileadmin2/files/global/sideview/user_upload/fleet/png/1050x600/skoda-fabia-5d-white-2021.png"}]},{"heading":"BMW 3 Series Touring","subheading":"or similar | Wagon","cta":"Book Now","href":"/betafunnel/#/offerlist?ctyp=wagon&uci=7410&uda=20260417&rda=20260421","sources":[{"width":1050,"src":"/fileadmin2/files/global/sideview/user_upload/fleet/png/1050x600/bmw-3-touring-stw-4d-grey-2023-JV.png"}]}]},"reviews":{"items":[{"name":"Junaid A.","ratingNumeral":5,"ratingFormatted":"5.0","reviewText":"Outstanding customer service provided by Ammar. Really personalizes and ensures the rental car hired is suited and tailored to my needs."},{"name":"Asad H.","ratingNumeral":5,"ratingFormatted":"5.0","reviewText":"Been using this Sixt branch for a good 4-5 years now. Always been on point and ready every time I’ve took out a car.\n\nAmar got me a nice car that I picked from my category and price range. Amazing customer service from coming into the door and walking out and that’s why I always come back. Hopefully be back next week or 2."},{"name":"Mahmood M.","ratingNumeral":5,"ratingFormatted":"5.0","reviewText":"Maria was very helpful to me and I really appreciate her effort and positive customer service."}],"labelLess":"Read less","labelMore":"Read more","buttonLabelMore":"See all reviews","buttonLabelLess":"See fewer reviews"},"ratingsData":{"title":"Customer reviews & feedback","ratingNumeral":4.654888,"ratingFormatted":"4.7","ratingHint":"from our Customer Excitement Score survey*","scoresHeader":"What our customers are saying","ratingDescription":"Based on 738 reviews","secondaryScores":[{"value":"4.9","text":"Vehicle handover"},{"value":"4.8","text":"At the SIXT branch"},{"value":"4.7","text":"The way to SIXT"}]},"shouldShowReviewsFootNote":true,"shouldMountFleetSliderApp":true,"branchName":"Birmingham City Centre","regionName":"Birmingham","branchTranslations":{"ShowMore":"Show more","ShowLess":"Show less","ReadMore":"Read more","ReadLess":"Read less","SeeAllReviews":"See all reviews","SeeLessReviews":"See fewer reviews","CustomerReviews":"Customer reviews & feedback","BranchDetailsAddress":"Address","BranchDetailsMoreInformation":"More information","BranchDetailsAdditionalInformation":"Additional Information","BranchDetailsCoordinates":" Directions","OpeningHoursViewOpeningHours":"Business hours","BranchDetailsHeading":"Directions to Birmingham City Centre station","BranchDetailsOohHeadline":"Out of hours","BranchDetailsOohPickup":"Out of hours pickup","BranchDetailsOohReturn":"Out of hours return","StationDetailsPickUp24h":"24h Pick Up","StationDetailsReturn24h":"24h Return","BranchOutOfHoursShowDetails":"Out-Of-Hours Conditions","BranchDetailsOohDescription":"Do you want to return your vehicle outside of opening hours?","MapConsentScreenDescription":"By clicking on \"Show Maps\", you consent to the use of Google Maps and the associated transfer of your personal data to Google LLC. You can revoke your consent at any time.","MapConsentScreenTitle":"Unlock Google Maps","ConsentScreenPrimaryCta":"Show Maps","ConsentScreenSecondaryCta":"Privacy & Cookie Policy","ConsentScreenThirdCta":"Privacy Policy of Google","ConsentScreenUnlockCta":"Unlock Google Maps"},"openingHours":[{"label":"Mon","value":"07:00 - 18:00","isNewSection":false},{"label":"Tue - Fri","value":"08:00 - 18:00","isNewSection":false},{"label":"Sat","value":"07:00 - 13:00","isNewSection":true},{"label":"Sun","value":"08:00 - 13:00","isNewSection":true},{"label":"Public Holidays","value":"08:00 - 16:00","isNewSection":true}],"addressData":{"address":"Unit 6, Friston Avenue, Birmingham, B16 8HH, United Kingdom","coordinates":"52.47437286376953, -1.9199910163879395","directions":[{"type":"LocationDirection","title":"From Birmingham New Street Station","text":"Walk South-West on Navigation Street towards Pinfold Street. Turn right towards Holliday Street/A456 Turn right onto Holliday Street/A456 Turn left onto Suffolk Street Queensway Slight left towards Broad St/Centenery Square Slight left onto Broad St/Centenery Square Turn right onto Ryland Street Turn right onto Grosvenor Street West Turn right onto Ruston Street Turn left onto Friston Avenue Please use https://what3words.com/ and enter the following to view our branch location - 'swing.castle.curry'."},{"type":"LocationDirection","title":"From Five Ways Train Station","text":"Friston Avenue. Walk North-West towards Wheelys Lane/B1427 Turn slight right onto Islington Row Middleway/A4540 Turn right towards Ladywood Middleway/A4540 Continue to walk under Five Ways roundabout and towards Broadway Plaza Turn right onto"},{"type":"LocationDirection","title":"From North","text":"Leave M6 at Junction 6, Keep left at the fork, follow signs for A38(M)/Birmingham(Cent.) and merge on to A38(M). Continue onto Corporation St/A38. Continue to follow A38. Slight right onto Queensway/A38 and Continue to follow A38. Slight left onto Great Charles Street Queensway/A4400. Slight left onto Paradise Circus Queensway. Slight left onto Broad St/A456. Turn right onto Sheepcote Street Head South-East on Sheepcote Street towards Grosvenor Street West. Grosvenor St West turns slightly right and becomes Ruston Street. Turn left onto Friston Avenue. Please be aware that our SIXT branch is situated within the Birmingham Clean Air Zone, if travelling by private vehicle."},{"type":"LocationDirection","title":"From South","text":"Take Junction 8 exit onto M5 towards Birmingham (W & S)/West Bromwich Exit at Junction 1 and take the A41 exit to West Bromwich/Sandwell/Birmingham (NW). At the roundabout, take the second exit on to Kenrick Way/A4252, continue to follow A4252. Go through first roundabout. At the next roundabout take the Dudley Rd/A457. Continue to follow A457. Go through the first roundabout and first exit on to Tollhouse Way/A457. Slight left to stay on Tollhouse Way/A457. Continue to follow A457. At the next roundabout, take the first exit on to Cranford St/B4135. Continue to follow B4135. Slight left onto then turn right onto Summer Hill Street. Head South-East onto Summer Hill Street towards Nelson Street. At the roundabout take the third exit onto St Vincent Stret. Head North onto St Vincent Street which then becomes Sheepcote Street. Turn right onto Grosvenor St West Grosvenor St West turns slightly right and becomes Ruston Street. Turn left onto Friston Avenue. Please be aware that our SIXT branch is situated within the Birmingham Clean Air Zone, if travelling by private vehicle."},{"type":"LocationDirection","title":"By Bus","text":"SIXT at Friston Avenue is served by an excellent range of bus services the majority of which stop on nearby Broad Street. 9, 139, 1 Birmingham > Corporation Street > ICC > Stourbridge/Halesowen 22, 21, 29 Birmingham City Centre routes 23, 103, 10 Birmingham > ICC > Registry Office"}],"rawCoordinates":{"latitude":52.47437286376953,"longitude":-1.9199910163879395},"language":"en"},"outsideOpeningHoursInformation":[{"label":"Out of hours return","value":"Please park your Sixt vehicle in one of our return bays and drop the key inside the orange key safe.","isNewSection":true}],"reviewFootNoteText":"*Our Customer Excitement Score is based on a survey sent to all customers who booked at Birmingham City Centre. The score is an average of all customer responses.","is24hPickup":false,"is24hReturn":true,"staticMapUrls":{"sources":[{"breakpoint":900,"width":640,"height":213,"srcset":[{"resolution":"1x","src":"/ext/gmap/maps/api/staticmap?size=640x213&center=52.47437286376953,-1.9199910163879395&zoom=15&scale=1&style=feature:all|element:all|visibility:simplified&style=feature:poi.business|visibility:off&key=AIzaSyBE52SEkphsHpOvAjX7wVec5DYqnKo6DWo&signature=mlJCoDFZv7al6gqjfFWVAuCGEDw=","width":640},{"resolution":"2x","src":"/ext/gmap/maps/api/staticmap?size=640x213&center=52.47437286376953,-1.9199910163879395&zoom=15&scale=2&style=feature:all|element:all|visibility:simplified&style=feature:poi.business|visibility:off&key=AIzaSyBE52SEkphsHpOvAjX7wVec5DYqnKo6DWo&signature=0YfrAkez7pwXN5vHDkvy1xcQOU0=","width":1280}]},{"breakpoint":0,"width":640,"height":320,"srcset":[{"resolution":"1x","src":"/ext/gmap/maps/api/staticmap?size=640x320&center=52.47437286376953,-1.9199910163879395&zoom=16&scale=1&style=feature:all|element:all|visibility:simplified&style=feature:poi.business|visibility:off&key=AIzaSyBE52SEkphsHpOvAjX7wVec5DYqnKo6DWo&signature=wG4T9ek-6ii7X5I7AxNLELnk5OU=","width":640},{"resolution":"2x","src":"/ext/gmap/maps/api/staticmap?size=640x320&center=52.47437286376953,-1.9199910163879395&zoom=16&scale=2&style=feature:all|element:all|visibility:simplified&style=feature:poi.business|visibility:off&key=AIzaSyBE52SEkphsHpOvAjX7wVec5DYqnKo6DWo&signature=IxDLEIeQHDIUq_pAngv8lwdaR0M=","width":1280}]}],"defaultImageSource":{"src":"/ext/gmap/maps/api/staticmap?size=640x213&center=52.47437286376953,-1.9199910163879395&zoom=15&scale=1&style=feature:all|element:all|visibility:simplified&style=feature:poi.business|visibility:off&key=AIzaSyBE52SEkphsHpOvAjX7wVec5DYqnKo6DWo&signature=mlJCoDFZv7al6gqjfFWVAuCGEDw=","width":640,"height":213}},"pageId":"branch_7410"}}